![]() Rewards Program: Duane Reade has expanded its customer loyalty program, FlexRewards, which they have been rolling that out over the last six months and promoting. If you’re in the city, you’re somewhere near a Duane Reade, so they’re picking up part on that market, which is smart.” They all carry but typically the stuff that has been historically available at the drugstores has been low to middle market kind of cosmetics. “Particularly with all the department stores, which have the cosmetics and beauty items on the first floor, they know if women only need cosmetic items they can run in and get it quickly. “New York, more so than most of the US markets, is a high indexing upscale cosmetic market,” Johnson said. ![]() The store-within-a-store prestige beauty concept called “Look Boutique,” is designed to elevate the merchandising of cosmetics and skin care products with prestigious beauty brands. Strategic Options: Knowing its market in the busy New York City scene, Duane Reade has expanded its cosmetic offerings within the last six to 12 months. If customers come to pick up lunch, there’s a good chance they’re going to pick up something else, too.” “Secondly, it’s a good opportunity to cross sell. “It’s customer friendly, and from a store point of view, they like it because it increases store traffic,” Johnson said. “With new aisle height and width, and counter height adjustments, it’s a more inviting store and has much better curb appeal than the older stores.”Įxtended Offerings- A number of Duane Reade stores have seen the launch of its food and beverage brand, DR Delish, an offering designed to cater to the on the go consumer. “The stores that have been redone have been dramatically improved from a signage and layout perspective,” Johnson said. Johnson noted four strategic themes on Duane Reade’s behalf that will ultimately lend themselves to Walgreen’s new strategic plans:Ĭustomer Centricity- After Duane Reade’s in-store enhancements, Johnson said, there have been vast improvements to cater to customers and streamline their shopping. (eats popcorn while Champes Elysees plays again) Thanks for giving me an alternative punishment, I'll see you tomorrow.Johnson said that Duane Reade had a leg up because they were able to increase the lifetime loyalty of their customers before CVS and Walgreens could otherwise expand in the city, which is one of the advantages Walgreen will now be able to capitalize on. I'm going to watch the mint chocolate chip melt while I eat my crappy popcorn. (in living room again, holds up a bag of popcorn) 94 percent fat free popcorn, only two points on Weight Watchers for the entire bag, (holds up a bowl) mint chocolate chip ice cream, 13 points. (pulls the strip off completely) (holds up the strip) See all the blood, you bastard? Hank, we're going to have to switch punishments, because this one makes me bleed! (points to chin) (takes a deep breath) 1.oh god, I don't want to do it, oh god, 1, 2, 3. I mean last time I was like, oh, (mimics pulling off the strip) AHH but this time I know how much it's going to hurt. It's much harder to do once you know how much it's going to suck. John: That sucked! (looks in mirror) (John with wax and strip of cloth on his chin again) Because I'm a hard worker and I believe in the project and I believe in Brotherhood 2.0, I'm going to try it one more time but if I bleed again (shakes head) that's it. (John pulls it off and shows the camera the strip of cloth) (with renewed confidence, John grabs the cloth again) 1, 2, 3! Ohhhhahhh it can't come off! This is horrible! Oh my god, 1, can I pull slowly? (looks at himself in the mirror) How did it not come off, I pulled so hard! The wax is about to be applied! (wax is put on John's beard while "Les Champs Elysees" by NOFX plays, then the patch of cloth is put on) 1, (grabs cloth) I'm very scared. (focus in on John's unshaven face) The time has come, Hank. Dodododo! Now I have to go wash my face! (John's washing his face while talking) I'm really worried, you've made it out to be so horrible. (puts the wax in the microwave, closes door as Yeti then pushes the correct buttons) (sings) Dadum. John: First we have to microwave the wax. (to Yeti) What should I expect from this? It's not with the make-up, it's not with the soap, it's with the hairbrushes. Hank, I'm at Duane Reade and I'm looking for the wax, but I don't know what aisle the wax is in. HERE ARE A LOT OF LINKS TO NERDFIGHTASTIC THINGS:
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